Event and C&IT's Creative Edge summit kicks off in Brighton

Creative Edge is taking place at The Grand in Brighton (grandbrighton.co.uk)
Creative Edge is taking place at The Grand in Brighton (grandbrighton.co.uk)

Event and C&IT are hosting event professionals at the overnight summit Creative Edge in Brighton today (21 September).

Approximately 60 delegates from brands and agencies will be in attendance at The Grand Hotel. The event features content sessions on the role of creativity within live events, as well as pre-arranged 1-2-1 meetings.

Highlights will include an opening keynote from the managing director of Brompton Bikes, a discussion on the consumer tribes that brands need to know about, and presentations from Coral and Nestle on how they leverage digital to amplify events.

Journalist Julia Hartley-Brewer, who has worked for the likes of Evening StandardThe Guardian and LBC, will chair Creative Edge. The author of How to Lose Friends & Alienate People, Toby Young, will take an irreverent look at the art of engagement following Creative Edge's gala dinner.

Yasmin Arrigo, editor-in-chief of Event and C&IT, said: "When we relaunched Event last October, one of our key ambitions was to bring more of our content to life. We are excited to be hosting our new Creative Edge event next month and invite our audience to join us for a summit by the sea."

Follow the day's happenings via Event online and the hashtag #CreativeEdge15.

More: Event360: Live blog - as it happened

Event360: Five lessons learned

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