Event Awards 2017: Outstanding Creative Idea

The Economist's 'Discomfort Future' filtered potential subscribers by using food to challenge their ideas
The Economist's 'Discomfort Future' filtered potential subscribers by using food to challenge their ideas

Event looks at Sense's counterintuitive, but highly effective, work on subscriber retention for The Economist, which has been named the Outstanding Creative Idea in this year's Event Awards.

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