Event Awards 2016: Best Brand Experience - B2B

Event Awards 2016: Microsoft Decoded won the award for Best Brand Experience - B2B
Event Awards 2016: Microsoft Decoded won the award for Best Brand Experience - B2B

Event looks at the story behind Momentum Worldwide's work on Microsoft Future Decoded 2015, which picked up the accolade for Best Brand Experience - B2B at this year's Event Awards.

Momentum Worldwide worked with Microsoft to create Future Decoded, an ‘un-business’ event for the UK business community to explore the challenges and opportunities facing them in the 'World of Tomorrow'.

Stand-out keynotes from the greatest ‘future minds’ helped to optimise attendance, while extensive networking streams and roundtables generated brand advocacy. A 4,500m2 exposition drove engagement by navigation to direct visitors to business - relevant technologies. The event attracted 11,000 C-Suite business leaders, helping Microsoft to re-establish profitable connections with its target audience.

The event had a social media reach of 85 million.

Highly commended: XYZ: Nike Zoom London Media Launch 

Finalists: Focus: Jim Beam Double Oak; Matthew Clark Wholesale: Discover Love Inspire; Pulse Group: Emirates – Infinite Possibilities; Wonder London: Google For Education Lighthouse Schools Tour 

Momentum Worldwide also won the Grand Prix prize at this year's Event Awards for its work on Microsoft's Xbox Survival Billboard stunt.

For the full list of winners, visit: Event Awards 2016: The winners

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