Event Awards 2015: The winners

A total of 24 awards were handed out on the night
A total of 24 awards were handed out on the night

J. Walter Thompson (JWT) walked away with a host of gongs including the coveted Grand Prix award at the Event Awards 2015 last night (14 October).

Guests at the Eventim Apollo witnessed JWT win the top prize for its work on the Shell Morro da Mineira activation, which saw the brand combine innovative energy solutions with the world’s passion for football.

The campaign also picked up the awards for Best Outdoor Event, Best Global Brand Activation and Outstanding Creative Idea.

This year’s revamped awards saw 24 category winners on the night (see below for a full list of the winners and finalists), with more than 700 in attendance to celebrate their wins.

The awards were hosted by television presenter and Welsh pin-up Steve Jones, while entertainment came from Sternberg Clarke’s Beat the Brief winners The Spitfire Sisters, and DJ DL took to the decks for the after party.

Zafferano created a bespoke menu for the night which featured a Dark Side of the Spoon dessert in keeping with the rock ‘n’roll theme, while sweet treats were provided by Lick Me I’m Delicious.

Event Awards 2015: Winners and finalists

Grand Prix

Winner: J. Walter Thompson – Shell Morro da Mineira

Brand Experience Agency of the Year – sponsored by Mash Staffing Specialists

Winner: psLIVE

Highly commended: Circle Agency

Finalists:

Brandfuel

George P Johnson

Momentum Worldwide

TRO

Wasserman Experience

Best Brand Experience: B2C – sponsored by Media Powerhouse

Winner: Lucozade Sport – Bringing the World Cup Home to England! - TRO

Highly commended: Pretty Green: John Lewis Oxford Street 150-Year Roof Garden

Finalists:

Fever PR: Back to 1994 with the PS4

The Field: Xbox One Tour 2014

Jack Morton Worldwide: Desperados #PartyInstinct

Wasserman Experience: Vodafone 1984G Street

Best Brand Experience: B2B – sponsored by JLA

Winner: The Hendrick’s Perilous Botanical Quest - Steely Fox & Hendrick’s Gin

Highly commended: Berwin Leighton Paisner: Choc-ices, Nasty Legal Disputes and 100% Client Satisfaction

Finalists:

Brandfuel: Ok Google

Mansfields Design: Ford Focus RS Reveal

MCM Creative Group: John Lewis 150 For All

Santander with Slice: Santander Breakthrough Moments Box

Best Global Brand Activation

Winner: Shell Morro da Mineira – J.Walter Thompson

Highly commended: The Hendrick’s Perilous Botanical Quest - Steely Fox & Hendrick’s Gin

Finalists:

Innovision: GREAT Festival of Creativity

Jack Morton Worldwide: Nike #RiskEverything

Jack Morton Worldwide: Unicef at The 2014 Glasgow Commonwealth Games

Wasserman Experience: Quatar Fanzone

Wasserman Experience: Verizon Power House

The Game Changer

Winner: Johnnie Walker Symphony In Blue – Done + Dusted

Highly commended: Pavegen LIVE: Shell – People Powered Football Pitch. J. Walter Thompson: Shell Morro da Mineira

Finalists:

Cake: #flightdecks

Iris Worldwide: #NEOrunway 2014 – The World’s First Tweet-Powered Fashion Show

TRO: Lucozade Sport – Bringing the World Cup Home to England!

Best Activation at a Festival or Public Event

Winner: Desperados Detonate – Space

Highly commended: Extraordinary Events: The Opening of Downtown Summerlin

Finalists:

Itch: Virgin Media V Festival

Momentum Worldwide: American Express at London Fashion Week, Spring/Summer 2015

Vision Nine: Relentless Stage – Leeds Festival

Best Integrated Marketing Campaign

Winner: Jack Rocks Your Town – Spendid Communications

Highly commended: Itch: Virgin Media Commonwealth Games 2014

Finalists:

Circle Agency: Relish, Zipping Through Traffic

MOI Global: Modern Business Summit, Presented by Oracle

PayPal: BattleHack

psLIVE: Center Parcs Waterloo Village

TRO: Lucozade Sport – Bringing the World Cup Home to England!

Best Disruptive Campaign – sponsored by First Image

Winner: #GETPUMPED Reebok and Kendrick Lamar Pump Up LA – M&C Saatchi Sport & Entertainment

Highly commended: psLIVE: Woman in Black 2, #SheNeverLeft

Finalists:

Wonder: Android ‘Be together, not the same’ tour

Fever PR: Back to 1994 with the PS4

New Substance: Falling Stars Secret Garden Party

psLIVE: Toothless Conquers Tower Bridge

Taylor Herring: Launching Drama on UKTV Play with ‘Chocobatch’

Best Digital Experience

Winner: #NEOrunway 2014: The world’s first tweet-powered fashion show – Iris Worldwide

Highly commended: Fuse Sport + Entertainment: Chloe Love Story – Locking your love on a virtual Pont Des Arts in London

Finalists:

Circle Agency (with UM London): H&M Box of Wang

Imagination: Inside Rolls-Royce

Intellitix: RFID technology at the 2014 Ryder Cup

Wasserman Experience: Vodafone 1984G Street

Wasserman Experience: Sky’s Flagship Experiential Space at Westfield London

Creative Event of the Year – Sponsored by EFX

Winner:

John Lewis 150 For All – MCM Creative Group

Highly commended:

Cake: #flightdecks

Jack Morton Worldwide: Google Closer

Finalists:

TRO: Lucozade Sport – Bringing the World Cup Home to England!

Wasserman Experience: Vodafone 1984G Street

Outstanding Creative Idea

Winner: Shell Morro da Mineira – J.Walter Thompson

Highly commended: Fuse Sport + Entertainment: Chloe Love Story

Finalist:

The Bank: Grolsch – Celebrating 400 Years of Creativity

Circle Agency (with UM London): H&M Box of Wang

Initials Marketing: Tour De Farce

Wasserman Experience: Vodafone 1984G Street

Westfield: Music Cube

Best Outdoor Event

Winner: Shell Morro da Mineira – J.Walter Thompson

Highly commended: Culture Liverpool: Memories of August 1914

Finalists:

JWT Live: Mr Kipling Edible Cake Poster

Pretty Green: John Lewis Christmas on the Rooftop – Monty’s Winter Garden

TRO: Lucozade Sport –Bringing the World Cup Home to England!

Best Debut Event

Winner: Westfield – Music Cube

Highly commended: Hearst Magazines UK: Cosmopolitan #FashFest

Finalists:

BrandFuel: Google Create

Circle Agency: PlayStation School’s Cup

Planet PR: European Rover Challenge

Momentum Worldwide: Microsoft Future Decoded

Westfield: Tongue Twister

Best Exhibition Experience

Winner: PlayStation Festival of Play at EGX 2014 – Circle Agency

Highly commended: Momentum Worldwide: Microsoft Future Decoded

Finalists:

Fuse Sport + Entertainment: Starbucks at London Coffee Festival

George P Johnson: GSMA – Innovation City

2LK Design: Mobile World Congress

Best Production Partner – sponsored by Gallow Group

Winner: GL Events UK

Highly commended: Fisher Productions

Finalists:

DB Systems

Hawthorn

Icebox

The Ultimate Eventspiration

Winner: The Edible Mist Orbs – Lick Me I’m Delicious

Highly commended: Young Guns

Finalists:

PSD Ice Art

Kruger Cowne: Rising Star #Sendmetospace programme at One Young World

Best Event Space – Sponsored by Event Hire

Winner: Scottish Exhibition and Conference Centre (SECC) Campus

Highly commended: The Brewery

Finalists:

8 Northumberland Avenue

Curve Theatre

Excel London

Olympia London

QEII Centre

Best New Event Space – Sponsored by Stage Electrics

Winner: Copper Box Arena

Highly commended: ArcelorMittal Orbit and The Podium

The Vaults

Finalists:

155 Bishopsgate

Banking Hall

Queen Elizabeth Olympic Park.

Caterer of the Year – sponsored by At Your Service

Winner: Event Oracle

Highly commended: Eden Caterers

Finalist: Kerb

Security, Staffing and Crewing Team of the Year

Winner: Mash Staffing

Highly commended: Alpha Crew

Finalists:

G4S Secure Solutions (UK&I)

Gallowglass

Kru Live

Showforce

Best Event Technology

Winner: DB Pixelhouse – DB Systems

Highly commended: 8 Northumberland Avenue and Eventopedia

Finalists:

Ticketea

ADI.tv

The Flash Pack

Event Team of the Year

Winner: ITV

Highly commended: psLIVE

Finalists:

Fuse Sport + Entertainment

Momentum Worldwide

Seen Presents

Vision Nine

Venue Team of the Year

Winner: Scottish Exhibition and Conference Centre (SECC) Campus

Highly commended: 8 Northumberland Avenue

Finalists:

London Legacy Development Corporation (Queen Elizabeth Olympic Park)

Ricoh Arena

The Brewery

Troxy

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