Event 100 Club's 30 under 30: Caitlin Kobrak

Caitlin Kobrak made it into the Event 100: 30 under 30 list in December
Caitlin Kobrak made it into the Event 100: 30 under 30 list in December

Caitlin Kobrak, junior strategist at George P Johnson, made it into the latest Event 100: 30 under 30 list. She tells Event about her experience in the industry and her ambitions for the future.

How did you get into the industry?

I took quite a straight forward route into the event industry. I had an interest in events whilst at school, and from that decided to go and study event management at the University of Gloucestershire. I was lucky that it was a natural fit, although not always a seamless experience.

The four years cemented a real passion to work within the area of live experiences, and in 2014 I took part in the Eventice competition – an Apprentice-style competition that allows 15 final year event students to win two industry jobs. Whilst I didn’t leave with a graduate job, it was here that I was first introduced to George P Johnson (GPJ) and was the start of a relationship that saw me join the GPJ team more than two years ago.

What roles have you had so far?

I’ve been in a privileged position that GPJ has supported me since I first started working at the company. They have given me ample opportunities to thrive in areas where they saw talent, and where I had a strong interest. This has taken me from starting in sales and marketing, to my current role within the strategy and planning team and digital team as a junior strategist. Alongside my current role at GPJ I am part of the ILEA UK board as education director at large, and continue to write an award-winning events blog aimed towards events students and individuals taking their first steps into the industry - called 'I'm a Damn Student, What Do I Know?'

 What are your career ambitions for 2017?

Personally I'm looking to make 2017 a 'Do it' year. I want to take my role at GPJ a step forward and continue to develop and enhance my own understanding and abilities. As part of the ILEA UK board, I will be taking the baton of director of education from Kirk Thomas in the 2017/2018 handover and I'm excited to continue the fantastic work he, the committee and board have achieved over the last 12 months. Last year saw myself, Elena Clowes and Priya Narain create, organise and run the first Events First Steps – an event aimed to equip individuals who are taking their first steps into the industry with the knowledge to advance their career - and over the next 12 months we are planning on running a lot more of these.

Where would you like to be in five years' time?

I want to, in whatever capacity, still be involved in the events industry. I’m also really excited to see the developments of technology and how we can utilise this advancements with live experience. But more than anything I want to be in a place where we no longer have debates and multiple conversations about topics with simple solutions, but no one takes actions afterwards – let’s hope in five years no one compares the value of degrees or education with experience when we talk about this industry – we all know they should work hand-in-hand.

Check out the full 30 under 30 list in the latest Event 100 Club.

For all Event 100 Club content click here.

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