Event 100 Club 2013: Emma Ede, iD Experiential

Emma Ede, iD Experiential
Emma Ede, iD Experiential

Another new face to the Event 100 Club 2013 is Emma Ede, managing director of agency iD Experiential.

Emma Ede, managing director, iD Experiential

Company type: agency

Position: 16

Previous position: NEW


Ede joined iD Experiential in 2000 as an account manager and, in 2006, was promoted to managing director, overseeing the day-to-day management of iD including client services, contract negotiations, procurement, technology and innovation. She has played a key role in winning clients including Nespresso, Revlon and Marks & Spencer, and was instrumental in the development of the agency’s 'Insight' reporting system.

Achievements in 2013

iD delivered 230 live events for 22 clients and launched iD In-store, its specialist demonstration division. Work to promote London’s East Village won gold in the financial and professional services category at the Institute of Promotional Marketing Awards.


"We have worked with Emma and the team at iD for five years and are always impressed. Emma has had a very hands-on approach to the development of our in-store demonstration programme." 

Marian Crossley, in-store operations and training manager, Revlon

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