The spot, created by McCann Paris, is the latest installment in the beauty brand's 'Lessons of Worth' series.
L’Oréal Paris’ "Because I’m worth it" tagline has become a rallying cry of empowerment.
But it could be even more effective if people heard it during their weakest moments. Eva Longoria gave a pep talk to her first grade self as part of L’Oréal Paris’ "Lessons of Worth" series.
The spot is visually simple with Longoria speaking against a black background but her words pack the punch. She recounts moving to a new school as a first grader with "dark skin," "dark eyes" and "dark hair."
"I remember walking onto the school bus and realizing ‘nobody else looks like me,’" Longoria says. "So when I say, ‘You’re worth it,’ I’m saying it to that little girl."
She encourages people to tell others "you’re worth it" during their own moments of insecurities. "And to that little girl waiting for that school bus," Longoria says. "Listen to me because this is important. You’re worth it."