ETrade turns financial jargon into silly cartoons

Macaroni Defense? Kippers? SS+K helps the trading site explain it all

The market may be in freefall, but ETrade won’t rest in its mission to help everyday Joes get a grip on investing. This time, that means demystifying jargon. As part of its ongoing "Fun with Finance" campaign, the trading site and SS+K have produced 17 short videos that explain baffling terms like "bagel land," "triple witching," and "cockroach theory." (And some not-so-baffling ones, like "turkey.") The ads are running online now.

Credits

Agency
SS
K
Client
Partner/President
Creative Director
ACD/Art Director
Copywriter
Art Director
Director of Production + Innovation
Senior Producer
Director of Digital Strategy +Innovation
Digital Strategy
Partner, Director of Client Services
Account Supervisor
COO Marketing, SVP Branding & Acquisition
VP, Head of Branding
Director of Social Media
Animation
Executive Producer
Art Director
2D Lead
Managing Director
Executive Producer