Etihad Airways has contacted agencies about its global direct marketing arrangements.
The company is holding talks about CRM and e-mail marketing. It is understood that Etihad Airways does not currently work with an agency on this activity.
Etihad Airways called a review of its global media planning and buying account in April.
The company is planning to consolidate its media business, covering Etihad Airways and partner airlines such as Alitalia, Airberlin and Air Serbia.
Etihad Airways is one of the national airlines of the United Arab Emirates. It runs a loyalty program called Etihad Guest across Etihad Airways, Air Serbia, Air Seychelles and Etihad Regional.
Etihad Airways did not respond to Campaign’s requests for comment.
This article first appeared on campaignlive.co.uk.