The ethics of exploiting a tragedy

After DHL's ill-advised post on Facebook that asked followers to "like" its page to send F1 driver Jules Bianchi best wishes for a speedy recovery following his crash at the Japanese Grand Prix, Neil Dawson, chief strategy officer for Europe at Sapient Nitro, explores the ethics of exploiting a tragedy.

by Neil Dawson
Neil Dawson, chief strategy officer for Europe at Sapient Nitro
Neil Dawson, chief strategy officer for Europe at Sapient Nitro

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $116 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?