This is according to technology specialist Etherlive, which says it has seen a 12% increase in clients using technology at its events. Demand for IT at events - live, public events and B2B corporate - is further underlined by Etherlive observing a 35% year-on-year increase on internet downloads.
Tom McInerney, a director of Etherlive, said: "There are two clear sectors that have exceeded expectations in the past three years. We see the primary growth by the corporate market whose customers demand more than the substandard free wi-fi networks that hotels are delivering for their conference clients.
"The secondary area is exhibition and public event organisers who, more than ever, are aware that their stand holders, exhibitors and even caterers need wi-fi to fulfill sales transactions via chip and pin terminals".
McInerney added providing wi-fi for social media at events is the norm, however, what is emerging is how technology can improve the visitor experience, whether it be purchasing large items from stores to have delivered at home the next day, or allowing hundreds of delegates to download speaker presentations straight after the delivery.
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