ESPN 'This is SportsCenter -- Sharks' by Wieden + Kennedy New York

ESPN "This is SportsCenter — Sharks" by Wieden + Kennedy New York.
ESPN "This is SportsCenter — Sharks" by Wieden + Kennedy New York.

Sports network offers a humorous take on the identity of Super Bowl 2015's costumed stars

ESPN's "This Is SportsCenter" campaign took a topical turn this week with a spot that makes sport of the sharks in Katy Perry's Super Bowl 2015 halftime show.

In this spot from Wieden + Kennedy New York, two people in shark costumes like the ones featured during Perry's performance emerge from a car outside the network's Bristol, Conn., office.

The "left shark" (as dubbed by the media) is ESPN SportsCenter anchor Bram Weinstein. "Left shark" was snubbed in professional and social media for being out of sync during the halftime dance routine.

Inquiring if he was out of sync, Weinstein's co-anchor John Anderson replies, "No, and if you were, I bet no one even noticed."

Campaign credits

Client: ESPN
Agency: Wieden + Kennedy New York

VP, Brand Marketing: Jeffrey Gonyo
Director, Brand Marketing: Timothy Hubbell
Manager, Brand Marketing: Riki McDermott
Associate Manager, Brand Marketing: Welles Wiley
Coordinator, Brand Marketing: Julian Gompertz
Talent Director: Chantre Camack

Wieden + Kennedy New York
Creative Directors:Brandon Henderson and Caleb Jensen
Head of Content Production: Nick Setounski
Executive Producer: Temma Shoaf
Account Team: Brandon Pracht, Casey Jennings, Alex Scaros, Cory McCollum
Business Affairs: Sara Jagielski. Lisa Quintella

Production Company: O Positive
Director: David Shane

Editorial Company: Mackenzie Cutler
Editor: Nick Divers

Mix Company: Reveal
David Kolbusz and Susan Hoffman

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