Mischief @ No Fixed Address' '80s-inspired spot puts a humorous twist on personal grooming.
Let’s get physical! Eos wants to encourage people to shave their nether regions with confidence in the spot, "Vagnastics."
The ad features three spunky fitness instructors, who give an ‘80s-inspired tutorial on shaving techniques using Eos’ limited-edition shave cream, Bless Your F*ing Cooch.
The instructor warns viewers to "get loose before shaving that goose," before launching into the routine.
The trio — clad in spandex and neon — teach moves like "The Wartime Captain," which involves propping one leg up. Other techniques include "The Lather Your Ladies," "The Cello," "The Dust Buster" and "Look Ma, No Hands."
The campaign will run online and on paid socials, including TikTok, where TikTok creator Carly Joy’s candid Eos shaving tutorial went viral.