E.ON calls in RPM for FA Cup Energy Fit Experience

E.ON calls in RPM for FA Cup Energy Fit Experience
E.ON calls in RPM for FA Cup Energy Fit Experience

Agency RPM has created an interactive touring event for E.ON to demonstrate how people can save energy at home.

Branded the ‘Energy Fit Experience’ the event forms part of E.ON’s wider multichannel Energy Fit campaign and ties in with its sponsorship of The FA Cup.
Visitors to the experience will be able to learn energy saving techniques as well as have their photo taken with The FA Cup and win exclusive FA Cup prizes.

The centrepiece of the event is The Big Boil Kettle, which highlights the number of kettles that are turned on during half time and the potential cost savings that can be made as a nation.

Football fans will also be able to test their speed, reaction time and agility on the E.ON Energy Saves game, meet and greet FA Cup football legends, and have a go at match commentating.

In each local area the event visits, E.ON will use direct marketing to contact 7,000 of its loyal customers, offering them VIP passes to the experience. 

"E.ON is challenging the way consumers see energy companies," said E.ON head of sponsorship Phil Boas. "Instead of a hard sell, we want to educate and empower consumers to become more ‘Energy Fit’, no matter who their energy supplier is.

"Consumers are constantly told to act responsibly and to save energy but many people simply don’t understand what they need to do to make this happen. We want to give them the tools and the advice they need in order to save on their energy bills," he added.

RPM managing director Dom Robertson who headed last year's Talking Energy Live campaign commented: "Utility companies work in a very price driven industry, meaning they typically have low interest and low loyalty from their customers. E.ON is taking a really proactive approach to engaging customers in the issues that matter to them."
The E.ON Energy Fit Experience has already visited The O2, and will next appear at the Nottingham Victoria Centre from 8 – 10 April.

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