Happy Halloween! Brands like Lush, Starbucks and Organic Valley saw the most engagement on social this past week by putting their spookiest work forward.
Unmetric, a social-media intelligence firm, uses an analytics platform to track brands with the highest amount of engagement for posts on Facebook, Twitter and Instagram. Unmetric’s engagement score rates each post from 0 to 1,000, depending on the amount of user interactions.
Lush’s Instagram feed is filled with pictures of what they call "bath art" from the brand’s bath bombs. In this Instagram post that received 152,000 likes and 425 comments, Lush celebrates "Lushoween" by posting a mesmerizing photo of its "Monsters’ Ball Bath Bomb" that transforms the water into swirls of pink and blue.
This Halloween, Starbucks is offering a "Frappula Frappuccino"—a blend of white chocolate mocha, crème and strawberry puree—for the vampire lovers. This Instagram introduces the new Frappuccino and generated 359,000 likes and 4,429 comments.
In this festive 22-second Facebook video, Organic Valley shows how to turn one of its egg cartons into four hanging bats with some paint, string and googly eyes. The post received 433,647 views, 9,499 shares, 8,600 reactions and 776 comments.
Yes, it's true! Girl Scouts Cookie cereals will hit U.S. stores in January. We'll share more details soon! pic.twitter.com/sVHprf6bzc— General Mills (@GeneralMills) October 24, 2016
It may not be Halloween candy, but Girl Scouts cookies still count as treats. In this tweet, General Mills announced that in January Girl Scouts Cookie cereals will start selling in stores. Why the Girl Scouts aren’t selling them is a mystery. The tweet generated 10,218 likes and 7,958 retweets.
In a Facebook post that saw 81,000 reactions, 11,909 shares and 7,300 comments, Brita shared a gif Bustle created. The brand added a simple "This is life" to go along with the attitude of the gif.