Last Monday, advertising executives ditched the opening gala of Advertising Week to watch the first debate of the 2016 presidential election from the comforts of home. On social, brands also got in on the heat between Trump and Clinton. Beats By Dre urged people to vote, Tecate parodied Trump’s Mexico border wall proposal and Audi photographed a car in front of the Washington Monument.
Unmetric, a social-media intelligence firm, uses an analytics platform to track brands with the highest amount of engagement for posts on Facebook, Twitter and Instagram. Unmetric’s engagement score rates each post from 0 to 1,000, depending on the amount of user interactions.
Here are the posts that reached an engagement score of 900-1,000:
Beats By Dre
"Choosing not to vote isn't rebellion. It's surrender." - Unknown
— Beats By Dre (@beatsbydre) September 24, 2016
REGISTER TO VOTE NOW: https://t.co/ABd3Nnftjq #DBAP pic.twitter.com/TP6DUe9BVu
Beats By Dre is trying to get people out to the polls. In a tweet, the headphone brand urged people on Twitter to not be "a puppet," and go out and vote. The link in the tweet leads to the website dontbeapuppet.com where people can register to vote. The tweet received 6,615 likes and 4,977 retweets.
Tecate
In a Facebook post, the Mexican beer brand satirized Trump’s promise to build a wall across the Mexico border by building its own wall, a "beer wall" that "unites, not divides." The post generated 24,000 reactions, 8,958 shares and 1,000 comments.
Audi
Audi showed its American pride last week with a picture of an Audi RS 7 car in front of the Washington Monument. The Instagram post saw 185,000 likes and 860 comments within four days.
Disneyland
Last week, Disneyland celebrated its annual transformation for Halloween. Disneyland shared an Instagram post from one of its followers, @disney_mom, of a decoration of a pumpkin Mickey and fall leaves, with a sign reading "Disney’s Halloween Time." The post got 176,000 likes and 2,174 comments in six days.
Jimmy John’s
Frat guy: Who do you know here
— Jimmy John's (@jimmyjohns) September 24, 2016
JJ’s delivery person: Will you please just sign
In a tweet that received 35,710 likes and 15,551 retweets, the fast food chain showed off its humor with a silly dialogue between a frat guy and a Jimmy John’s delivery person.