Pokémon Go came out of nowhere last week to dominate social chatter, and brands wasted no time trying to capitalize on the game’s popularity. As you can see, the strategy worked, at least for Arby’s, Totino’s and OnePlus.
Unmetric, a social-media intelligence firm, uses an analytics platform to track brands with the highest amount of engagement for posts on Facebook, Twitter and Instagram. Unmetric’s engagement score rates each post from 0 to 1,000, depending on the amount of user interactions.
Here are the posts that reached an engagement score of 900-1,000:
In a Facebook post that received 139,000 impressions, 46,027 shares and 13,000 comments, Arby’s pledged it’s allegiance to the Pokémon Go Mystic team, writing "It was an obvious choice."
— Pete Zaroll (@totinos) July 11, 2016
A hilarious video tweeted by Totino’s Pete Zaroll character account showed someone throwing the snacks at a man dressed as a "pizzachu." The tweet caught 32,369 likes and 18,490 retweets.
— OnePlus (@oneplus) July 11, 2016
Phone retailer OnePlus got 3,714 likes and 7,566 for a tweet that called upon Pokémon trainers to retweet to win a OnePlus backpack and powerbank.
— Hefty (@Hefty) July 13, 2016
Actor John Cena has his fun with the Hefty jingle in a short video on the brand’s Twitter feed. The tweet received 990 likes and 269 retweets.
This illuminating photo on Instagram generated 343,000 likes in five days. The brand reposted a fan’s photo to capture what a GoPro user can do.
In an Instagram post, the clothing brand got 148,000 likes in four days with a simple shot of one of its floral bikinis against a white background.