Last week’s brands that received the most engagement celebrated the Fourth of July on social media while staying true to their brand message. The US Navy, Petco, PNC and Discover LA reached their audiences on Instagram, Twitter and Facebook by showing their patriotic pride, according to Unmetric.
Unmetric, a social-media intelligence firm, uses an analytics platform to track brands with the highest amount of engagement for posts on Facebook, Twitter and Instagram. Unmetric’s engagement score rates each post from 0 to 1,000, depending on the amount of user interactions.
Here are the posts that reached an engagement score of 900-1,000:
In an Instagram post on the Fourth of July, sailors in the US Navy hold a huge American flag in front of a line of planes. The post received 30,300 likes and 302 comments in four days.
To protect the pets out there this Fourth of July, Petco told pet owners to take “proactive prevention before the holiday” because more pets go missing on the weekend of the Fourth of July than any other time of the year. The Facebook post generated 14,000 impressions, 15,678 shares and 261 comments.
Discover LA reposted this Instagram video from Instagrammer @chrispzero of the entire city of Los Angeles lighting up with fireworks, filmed from the Hollywood Hills on the Fourth of July. The post garnered 62,700 views and 1,504 comments in three days.
PNC received 15,000 impressions, 406 shares and 350 comments on a Facebook post for the Fourth of July. Showing a family enjoying their Independence Day celebrations, the post states that Americans are expected to spend nearly $6.6 billion on food for the holiday this year. The post then asks, “What are your tips for keeping costs low while celebrating in style?”
With Birthday Cake Fudge Stripes, it can be like everyone's birthday every day. So Happy Birthday to you! And to me! pic.twitter.com/x4NQncceyN
— Ernie Keebler (@KeeblerElves) July 5, 2016
The Keebler Elves account is always full of fun cartoons of the playful cookie-lovers. In the photo in this tweet, Ernie Keebler looks out from the center of the one of the brand’s birthday cake fudge stripes cookie. The tweet got 5,108 likes and 1,001 retweets.
In an Instagram post that received 371,000 likes and 1,084 comments in two days, Starbucks shows off some colorful paper quilling art surrounded by four of the chain’s most colorful drinks. However, comments on the post revealed feelings that were not all sunshine and rainbows.
Commenters pointed out that the drinks in the photo are not available in all stores. “Stop promoting a drink all your stores refuse to make! I’ve been to 6 different locations and they all said they have no idea what I’m talking about,” wrote richelleyy. And secretly_poisonous wrote, “As a barista it would be nice to have a memo of these drinks instead of having customers giving us the side eye and attitude not knowing what they are talking about.”