Last week’s posts that received the most engagement used humor to their advantage. Brands like GoPro, Disney, Chipotle and Ryanair raked in likes on Instagram, Twitter and Facebook by tickling funny bones.
Unmetric, a social-media intelligence firm, uses an analytics platform to track brands with the highest amount of engagement for posts on Facebook, Twitter and Instagram. Unmetric’s engagement score rates each post from 0 to 1,000, depending on the amount of user interactions.
Here are the posts that reached an engagement score of 900-1,000:
This funny Instagram post of a dog enjoying his jet ski ride proves yet again the popularity of pets on Instagram. Of course, using hashtags #DogsofInstagram, #DailyPup and #Instadog helped GoPro gain likes. In three days, the post received 364,000 likes.
Disney also took an amusing approach on Instagram last week by placing a pooch in a picture. To promote the brand’s latest feature "Finding Dory," this post shows a dog asleep, its head resting on top of a stuffed Dory. The post (which reads, "Just keep snoozing") got 260,000 likes in five days.
To show their pride, the condom brand posted a picture of their float in New York’s Pride Parade last week. The post generated 47,000 impressions, 1,091 shares and 397 comments.
I like the way you work it. No chippity, I got to bag it up.
— Chipotle (@ChipotleTweets) June 26, 2016
Spinning off of Dr. Dre’s "No Diggity" song, Chipotle tweeted out: "I like the way you work it. No chippity, I got to bag it up." Fans loved the playful change of "diggity" to "chippity" in the lyric. The tweet generated 7,962 likes and 4,372 retweets. One tweeter even commented, "You won my money for the next 3 months."
— M&M'S® Brand (@mmschocolate) June 28, 2016
To celebrate the 4th of July, M&Ms posted a video on Twitter with a recipe for making an American flag cake with red, white and blue M&Ms. The post received 4,157 likes and 1,303 retweets.
— Ryanair (@Ryanair) June 27, 2016
For all those leaving Britain after the Brexit vote, Ryanair let everyone bring a third bag on a flight on June 27. This tweet to announce the promotion received 1,055 likes and 1,012 retweets.