Energizer to dress up heads at Camp Bestival

The activation will appeal to a wide-ranging demographic
The activation will appeal to a wide-ranging demographic

Energizer has revealed its activation at Camp Bestival (31 July-2 August) will feature a 'Dress Your Head Up' boutique.

The stand will target festival-goers of all ages and has been designed to support the launch of Energizer’s new range of Vision headlights. Visitors will be given a free headlight to customise with a wide selection of colourful accessories.

Guests can then have their photo taken wearing their bespoke creations for a chance to win tickets to sister event Bestival. On the Saturday night (1 August) of the festival, Energizer will invite participants to come together with their headlights and form a literal flashmob.

The brand has collaborated with Frukt to stage the experiential campaign, with digital agency Recipe handling the digital hub.

Eva Jacobs, Energizer brand manager north Europe, said: "We’re really excited about bringing Energizer to Camp Bestival. From setting up tents in the dark to dancing the night away with beautiful headdresses, our headlights will no doubt enhance the festival experience."

Jim Robinson, managing director at Frukt, added: "The Dress Your Head Up boutique is a great way of showcasing Energizer's headlights in a fun and relevant."

More: Event TV - How Energizer rebuilt Tower Bridge with batteries

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