Emirates Air Line and K'Nex to host creative family challenge

The Emirates Air Line and K'Nex challenge will take place on 31 July
The Emirates Air Line and K'Nex challenge will take place on 31 July

London's Emirates Air Line and construction toy company K'Nex will be inviting families to build an object inspired by the view during their ride in the cable car, with a range of prizes up for grabs.

Taking place on Friday 31 July, the free challenge must be completed in the 20 minutes it takes to do the roundtrip, starting at the Emirates Greenwich Peninsula terminal.

Entries will be judged by the chief executive of Mumsnet, Justine Roberts, with the winner to be announced the following week. K’Nex will be supplying the materials for the challenge, as well as one of the prizes – a K’Nex 70 Model Building Tub.

The winner will also receive a family ticket for the Emirates Air Line and Thames Clippers, and free entry to the Emirates Aviation Experience.

Roberts said: "I'm on tenterhooks to see what will happen when you put some children, their parents and a bucket full of K'Nex into a pod suspended above the Thames - but I don't doubt that it will be fabulous."

Families must pre-register to take part before the deadline of midnight on Sunday 26 July.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @Georgi_Gyton

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free