EMI, the music giant currently merging with Time Warner, will be
able to market direct to potential customers in future, following a
content deal with BT Cellnet’s Genie internet service.
G-Live, unveiled last night, will offer mobile phone users news and
gossip on their favourite stars and sound clips of forthcoming releases
from EMI artists, including David Bowie, Robbie Williams and the Spice
While EMI will build direct relationships with customers, BT Cellnet
gains the opportunity to attract a younger and more cutting edge
audience to the Genie brand. So far, Genie’s services have been confined
to sports, news and share information.