Radical simplicity used to be the creative holy grail. But now, marketers and communicators must embrace radical complexity. Weber Shandwick’s Chief Creative Officer, Tom Beckman, and North America Chief Strategy Officer, Robyn Adelson, discuss this shift in light of this year’s Cannes Lions stand-out work.
Start Your Free 30-Day Free Trial
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events.
Become a subscriberGET YOUR CAMPAIGN DAILY FIX
Don’t miss your daily fix of breaking news, latest work, advice and commentary.
register free
Campaignliveus
Up next:
