Elvis leads MAA Best Awards shortlist

MAA: Elvis leads this year's shortlist
MAA: Elvis leads this year's shortlist

Elvis is leading the way at this year's Marketing Agencies Association (MAA) Best Awards, after being shortlisted 14 times.

Iris and DDB UK follow with seven nominations each. Last year's Best Agency of the Year award winner, Saatchi & Saatchi X, which has been shortlisted four times this year, is fighting to hold on to its crown against Elvis, The Big Kick and VCCP.

The shortlist for the Best Breakthrough Agency includes Bamboo Marketing Communications, Lady Geek, Table 19 and The Market.

The remaining winners will be decided by marketing experts, with the client-judging panel headed by Marc Michaels, director of direct and relationship marketing and evaluation at the COI, and the creative judging panel chaired by Emma Perkins, creative director at Saatchi & Saatchi X.

Scott Knox, managing director of the MAA, said: "This year will mark the 21st year of the Best Awards and, in my view, marketing in the UK at the moment really is the best in the world.  It is truly testament to these agencies that the calibre of work has improved yet again."

The winners will be announced at the awards ceremony on 3 March, at The Brewery in London.

The MAA changed its name from the Marketing Communication Consultants Association (MCCA) in August last year.

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