CP+B and the nonprofit veterans organization Elder Heart have launched Mission 22, a new campaign to raise awareness about the devastating fact that 22 U.S. military veterans commit suicide every day as a result of post-traumatic stress disorder and traumatic brain injury.
Mission 22 is a call to action, enlisting everyone to "claim a 22" on buses, street signs, jerseys and anywhere a 22 is found, in order to raise awareness for the issue and show support for our veterans. To participate, people can simply post a picture of themselves with the number 22, post a picture of a 22 or any type of acknowledgement that they know what 22 means on Facebook, Twitter and Instagram with the hashtag #Mission22.
To start, the campaign will have social media support from actress Sofia Vergara; the Pittsburgh Pirates' No. 22, Andrew McCutchen; and the Miami Heat.
For more information, go online to Mission22.com.