El Jimador marks Day of the Dead festivities

El Jimador: immersive tequila experience
El Jimador: immersive tequila experience

Tequila brand El Jimador has teamed up with Clerkenwell restaurant Bourne & Hollingsworth to present an immersive circus-themed evening.

Taking place on 29 October, the event - called 'Dark Circus Party' will invite guests to step inside an abandoned circus and become immersed in the shadows of a bazaar. 

The venue will showcase a special El Jimador themed cantina bar with a cocktail menu of traditional and new tequila concoctions served in sugar skulls. 

The cocktail selection will include frozen El Jimador palomas, tequila and sangritas, and traditional palomas, or B&H originals such as Mexican Headhunter, with blanco and resposado tequilas married with sharp citrus, pineapple and handmade honey, sage and ginger syrup and El Nino, with a fresh strawberry puree and citrus shaken with tequila and a touch of sugar and finished with rose water. 

The 'abandoned' cantina bar will also play host to a roster of Mexican musical acts alongside a taco shack provided by Breddos Tacos. Famed for their creative take on traditional Mexican tacos and the winners of Tacos Wars in 2014, Nud Dudhia and Chris Whitney will be providing a menu including chicken barbacoa with sour orange, habanero, achiote and roasted pineapple salsa; smoked sweet potato with pumpkin seeds, chamomile, queso fresco and, sour cream; and oak smoked beef short rib with chipotle mollasses, pickled red onion and sour cream.

Tequila fans can also choose to start the party early with El Jimador's Lotteria from 8pm - 9pm. Similar to Bingo, this agave fuelled pre-party loteria will have participants learning about the history of tequila and El Jimador and the crucial part it plays in time-honoured Day of the Dead celebrations, in a fun and informal setting. Tickets include a cocktail on arrival and tastes of El Jimador. Winners will receive prizes.

Premium Tequila brand, Casamigos Tequila, invited guests to a cocktail masterclass and tasting at Harrods earlier this month. 

Bourne & Hollingsworth is exploring the world of spirits and champagne in October and November, with tastings and interactive sessions from brands including Macallan Whisky, Herradura Tequila and Ruinart Champagne.

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