Created by McCann New York, the ad previews the upcoming series "Genius."
Immediately after Lady Gaga takes her bow in Super Bowl LI’s halftime game, her music will appear in National Geographic’s first Super Bowl spot. Promoting the upcoming series "Genius," the 45-second ad features Geoffrey Rush as Einstein playing "Bad Romance" on the violin. The ad ends with Rush making Einstein’s signature gesture of sticking out his tongue. The show, which follows the career trajectory of the famous scientist, premieres in April.