EE creates 'Charging Bull' for Glastonbury


As the official technology partner of Glastonbury Festival 2015, telecoms brand EE has created a 'Charging Bull', which will act as a double-speed 4G wi-fi hotspot and charging station for festival-goers.

The EE Power Bar charging station at Glastonbury is inspired by one of Somerset’s most famous residents, the late ‘Field Marshall’, a prize-winning beast who held the title of ‘Britain’s Biggest Bull’.

Attendees will be able to plug in their EE Power Bar, a portable mobile phone charger, for a quick power top up.

The Power Bar can also be swapped for a fully charged one once it runs out of power at either of the two large Power Bar Exchange cabins. EE is expecting more than 200,000 swaps.

Spencer McHugh, director of brand at EE, said: "As social media usage on our network continues to soar, we have worked with Glastonbury to deliver the most connected festival experience ever for 2015. As well as the 4GEE Charging Bull there will be multiple public wi-fi hotspots on site for all to use and through our EE Power Bar Exchange service we are delivering the biggest phone charging operation of any music festival in the world.

"We want to help everyone there stay in touch with friends and share every memory, using our innovative technology to get the most out of their experience at the UK’s biggest music festival."

The 4GEE Charging Bull will be located by the main EE Recharge tent and Power Bar Exchange on site and it will be open to all from Thursday to Sunday from 10am-10pm.

Earlier this month, mobile phone brand Three installed a wi-fi furry friend on London's South Bank.

More: NHS Blood and Transplant to activate at Glastonbury

Event 100 Club's 2015 Predictions: Kelly Phillips, EE

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