EE to activate 'high-speed herd' at Glastonbury

The EE 'highspeed herd' will provide 4G wifi at Glastonbury this week
The EE 'highspeed herd' will provide 4G wifi at Glastonbury this week

At this year's Glastonbury Festival (25-29 June), technology partner EE will be creating 'moobile' 4G wifi hotspots around the event in the form of festival-themed life-size cow statues.

The brand said the fibreglass statues have been modelled on Worthy Farm’s dairy cows and have been painted by Glastonbury bin artist Hank Kruger and his team, who have been decorating iconic steel drum bins around the festival grounds since the 1980s.

The 4GEE cows will be placed at key points around the site to allow festival-goers on any mobile network to log-on using any device.

Spencer McHugh, director of Brand at EE, said: "Staying connected has become an essential part of any festival-goer's experience and we are thrilled to be back supporting Glastonbury Festival, helping to ensure those on site have the best possible experience.

"Worthy Farm’s famous dairy herd are award-winning, much like our superfast 4G network, and we wanted to have some fun this year while providing a much-needed service."

EE will also be bringing widespread contactless payment to this year’s Glastonbury, as well as ‘Cash on Tap’ facilities for EE customers with compatible phones, allowing users to pay for items up to £20 with a mobile phone.

The brand has also created the festival’s official smartphone app featuring the latest news, set times and live streams of the BBC’s coverage over the weekend.

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