The Economist and Jaguar activate at London's Wearable Technology Show

The Economist's VR experience brings Iraq's Mosul Museum back to life
The Economist's VR experience brings Iraq's Mosul Museum back to life

The Economist and Jaguar have both unveiled activations at the Wearable Technology Show today (15 March), which is taking place at Excel London.

In collaboration with agency Sense, The Economist is giving attendees the chance to try out a virtual reality (VR) experience known as RecoVR: Mosul, a Collective Reconstruction. 

The technology has been used to bring Iraq's Mosul Museum, which was destroyed by Islamic State militants in June 2014, back to life. 

Using the four VR headsets available at The Economist's stand, attendees can explore the museum and view its former exhibits, which have been reconstructed by stitching crowd-sourced images together. 

The film was created in 2015 by artists Ziv Schneider and Laura Chen for cultural conservation group Project Mosul and The Economist Media Lab.

Jaguar, the only automotive brand to feature at the show, is demoing its new F-Pace model and accompanying activity key - a wearable band that is both water and shock-proof.

Leon Hurst, the head of connecting car marketing at Jaguar will give a keynote speech on the car manufacturer's connected car vision tomorrow (16 March). 

The brands are among the 140 exhibitors at the two-day event, which showcases the latest developments in wearables and other smart technologies.

Tom Standage, deputy editor, The Economist said: "RecoVR: Mosul is a great example of how technological advances are bringing lost artefacts back to life and will allow future generations to appreciate histories that would otherwise be lost forever.

"The Economist believes that virtual reality is a great way to utilise technology for innovative storytelling." 

The Economist executed its insect crepe campaign back in November, meanwhile Jaguar launched its #FeelWimbledon campaign at the tennis event last summer, which measured fans’ mood using biometric wristbands.

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