Ebay has opened its first retail store in the UK. The activation is part of the company's existing "Global impact" programme, which aims to assess the effect a retail store will have on online sales.
The initiative aims to help small to medium-sized businesses grow globally while keeping a local focus, as well as lending support to help them make the most of the retail sector.
The concept is initially focused on businesses in Wolverhampton, where there is a high concentration of small businesses and entrepreneurs. It features a concept store and pop-up activation, providing local retailers with a physical space to showcase their goods.
Products from the retailers involved in the scheme are on display to local consumers, who can scan a QR code that takes them directly to the eBay page where the goods can be bought. There’s also a "click and collect" desk, where people can pick up items they have purchased.
Workshops from traders will take place in the space, including make-up tutorials and tote bag making.
The pop-up opened on 11 May and will run for a month. The campaign is being delivered by Sense.