Ebay pop-up lends helping hand to small businesses

EBay: workshops will be available at pop-up
EBay: workshops will be available at pop-up

Store in Wolverhampton is open for one month.

Ebay has opened its first retail store in the UK. The activation is part of the company's existing "Global impact" programme, which aims to assess the effect a retail store will have on online sales. 

The initiative aims to help small to medium-sized businesses grow globally while keeping a local focus, as well as lending support to help them make the most of the retail sector.

The concept is initially focused on businesses in Wolverhampton, where there is a high concentration of small businesses and entrepreneurs. It features a concept store and pop-up activation, providing local retailers with a physical space to showcase their goods.

Products from the retailers involved in the scheme are on display to local consumers, who can scan a QR code that takes them directly to the eBay page where the goods can be bought. There’s also a "click and collect" desk, where people can pick up items they have purchased.

Workshops from traders will take place in the space, including make-up tutorials and tote bag making. 

The pop-up opened on 11 May and will run for a month. The campaign is being delivered by Sense. 

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free