EasyJet set to appoint MRM Meteorite for Euro CRM

EasyJet is set to appoint MRM Meteorite to handle its pan-European CRM account, ending an eight-year relationship with Havas Helia.

MRM Meteorite beat off competition from Helia, Rapier and MBA. Lida, VCCPme and Wunderman were also involved in the process.

The budget airline kicked off the pitch in July in a bid to drive creativity and be more agile.

VCCP, the company's creative agency, was not affected by this review.

EasyJet did not respond to Campaign’s requests for comment.

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free