EasyJet brings Holland to life with immersive theatre

  • The flowery star of EasyJet's 'Why not?' campaign peeps out of a hidden plane door in Shoreditch (All photos: Nathan Pask at Kayte Ellis Agency)

    The flowery star of EasyJet's 'Why not?' campaign peeps out of a hidden plane door in Shoreditch (All photos: Nathan Pask at Kayte Ellis Agency)

  • EasyJet's flowerman experiences the joys of Shoreditch....

    EasyJet's flowerman experiences the joys of Shoreditch....

  • A living portrait of Van Gogh

    A living portrait of Van Gogh

  • Visitors can ride a bike to recreate cycling in Amsterdam

    Visitors can ride a bike to recreate cycling in Amsterdam

  • The experience closes with a field of tulips

    The experience closes with a field of tulips

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EasyJet has installed a mysterious orange aeroplane door in Shoreditch, with passers-by invited in to experience Holland.

The airline and its agency VCCP have partnered the Dutch Tourism Board and Amsterdam's Schipol Airport to recreate famous experiences from the capital city.

These include a trip down the canal, an art gallery visit, a living portrait of Vincent Van Gogh and a field of tulips.

The experience is an extension of easyJet's 'Why not?' campaign, launched last month to encourage travellers to make more spontaneous trips. The pop-up brings to life one of the campaign's stars, easyJet's flowerman.

The pop-up is running at the N&C Showrooms in London's Shoreditch High Street over the weekend of 15/16 October.

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