Hormel capitalizes on Japan's love affair with mascots
Though its profile at home is decidedly down-market, Spam is a well-ingrained part of foodie culture in Japan. In this new video from Hormel, Japanese rap star DJ Misoshiru and MC Gohan (yes, she has two names) dances alongside an anthropomorphized Spam can while reciting recipes submitted by fans.
The product is "the hero of the supermarket," she proclaims, because it is versatile and "easy to cook, yo."
"Everyone in the family can rely on you," she raps. "Always smiling, no matter who it is. Go get some!" (Be sure to turn on your English subtitles.)