Ear To The Ground hires Kat Renshaw from HSE Cake

Ear To The Ground hires Kat Renshaw from HSE Cake
Ear To The Ground hires Kat Renshaw from HSE Cake

Kat Renshaw has joined agency Ear To The Ground as business development director after five years at HSE Cake.

Manchester based sports and marketing agency Ear To The Ground (ETTG) has hired Renshaw to lead the agency's new business and marketing function.

In her five years at HSE Cake, Renshaw was responsible for the strategic development and implementation of the agencys external marketing and new business approach. She played a pivotal part in securing notable new business wins for the agency and managing the brands marketing integration following the merger with global sponsorship agency, Havas Sport and Entertainment.

ETTG’s client roster currently includes Uefa, RFU, Nike, Kitbag, Muller and Kellogg's.

Ear To The Ground CEO, Steve Smith, said: "It's an incredibly exciting time at the agency as we fine tune and upgrade our fan-focused offer. Kat arrives with global network experience and knows how to communicate to the world's biggest brands. We've just won some great projects with the LTA, Adidas and Manchester United partner, Saudi Telecomms. I want to make sure we keep that trend going."

Renshaw added: "I knew my decision to move was the right choice when I landed the opportunity to join such a thriving and forward-thinking agency, working with some of the worlds biggest sports brands and rights holders. I’ve known about Ear To The Ground and its unrivalled heritage in music and entertainment for a long time."

Earlier this month, it was announced that former managing partner and head of experiential at Havas SE Cake, Andrew Casher, was now leading experiential agency Hyperactive and has received investment from Fold7.

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