E! News to focus on Facebook Live and Snapchat Discover

Snapchat Discover: launched last year
Snapchat Discover: launched last year

E! News, the entertainment channel, is focusing its efforts on Facebook Live and Snapchat Discover after adding digital execs to its leadership team two months ago.

The channel has been experimenting with Facebook Live since March and plans to have five weekly shows on the platform from September, according to Digiday.

On Snapchat E! News will have a weekly series called The Rundown.

For its TV shows, the broadcaster is making more use of data and analytics.

E! News is part of parent company NBC Universal’s original content deal with Snapchat, which last year launched Discover to pull in stories from media partners including Vice, MailOnline and CNN.

 

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free