Durex targets festival season with a frank global campaign.
Stepping away from the bubbly flair of the "Ladies, let’s lube" ad from earlier this year, Durex’s latest global campaign sets out to debunk STI myths among young festival-goers. Targeting men and women aged 16-21 and 21-30, "Unforgettable nights" follows four young partiers as they relive the night they contracted a sexually-transmitted infection from a familiar face – quashing the myth that people only get STIs from strangers. The brutally honest spot has launched across the US, Germany, France, Italy, Portugal and Spain, where one in four teens will suffer from an STI before they finish high school.
Durex is also offering customers the chance to win sold-out festival tickets via on-pack promotions, as well as front row seats, artist meet-and-greets and VIP toilets for festival-goers carrying a condom.
The work was written by Nick Wavish, art directed by dPatrick Comer, and directed by Will Reid through CP Works. It is 23-year-old Reid’s first ad.