Durex "explore" by Havas Worldwide London

Durex is releasing an app that lets users interact with its latest TV ad. Havas Worldwide London created the campaign, which promotes Durex’s first e-commerce website in the UK. The TV spot shows a courier travelling to deliver a package of Durex products and hints at lewd situations happening behind closed doors. Users who download the app can point their phones at the screen when the ad is airing to see what is happening out of shot. It was written by Joe Williams, art directed by Andy Preston and directed by Misko Iho through Love. TMW Unlimited was the digital and social agency on the account.

Credits

Brand
Creative agency
Creative directors
Art director
Copywriter
Agency producer
Mobile app development
Head of technology + Innovation
Head of digital delivery
Senior digital producer
Quality assurance manager
Website development
PR agency
Social/ digital agency
TMW
Film production company
Film director
Film production producer
Editor
Post production

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