Duracell short film captures epic Transatlantic voyage

Duracell short film captures epic Transatlantic rowing record
Duracell short film captures epic Transatlantic rowing record

Braving big waves, big sharks, big boredom and raising a big £300,000 for Breast Cancer Care, 21-year-old Jamie Sparks and Luke Birch rowed 3,000 miles across the Atlantic, accompanied by the Duracell bunny tied to their mast.

Procter & Gamble-owned Duracell, which sponsored their challenge with the slogan "The power to go further", has produced a short film called '2 Boys in a Boat', condensing their 54-day voyage into 100 seconds.

Client: Menna Zaghloul, UK and Nordics brand manager, Duracell

Brand: Duracell

Agency: Grey London

Creatives: Andy Lockley, Nils Leonard, Andy Lockley, Sam Morton

Subscribe today for just $116 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free