DigitasLBi showcases online ordering app with a 120mph donut run
Dunkin’ Donuts takes "stunt" marketing to new heights in a 30-second TV spot from DigitasLBi. Wingsuit BASE jumper Ellen Brennan leaps from a French mountaintop and glides to a custom-built Dunkin’ Donuts 3,000 feet below. As part of a promotion for the breakfast chain’s On-The-Go Ordering app, she snatched a waiting DD bag while still in the air, becoming the first person ever to successfully grab an object during a wingsuit flight. A 60-second version of the ad is running online. Multiple action cinematographers captured Brennan’s 30 attempts, and fans can relive the challenge with an online behind-the-scenes video and a 360-degree in-flight video.