Dunelm "First Dates idents" by MullenLowe

Household items look for love in Dunelm's idents for First Dates.

The spots see a collection of home products – including kettles, cushions, cups and toasters – search for an emotional connection through a series of typical dating moments. While a mug accidentally makes fun of a cookie jar, a kettle and toaster decide they were "made for each other", presumably because they are part of the same collection.

The idents will appear across episodes of First Dates, First Dates Hotel and First Dates Abroad on Channel 4 and All 4 throughout the year. They were written by George Walters, art directed by Bernard Burton and directed by BAFTA award-winning director Richard Laxton through 2am. Media is handled by Goodstuff.

Last year, Dunelm launched a series of idents marking the brand’s sponsorship of ITV’s This Morning.

Credits

Brand
Creative agency
Media agency
Business director
Account director
Account manager
Executive partner
Senior planner
Senior copywriter
Senior art director
Copywriter
Art director
Producer
Production company
2am
Director
Executive producer
Producer
Editor
Producer
Sound design
Engineer
Producer
Post production
MPC
Colourist
Producer
Chief customer & digital officer (Dunelm Group)
Head of brand marketing (Dunelm Group)
Brand manager (Dunelm Group)
Brand exec (Dunelm Group)

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