In Dubai, Lifebuoy gets 'Handle on Hygiene'

Geometry Global worked on activation to wipe germs from shopping-cart handles

Lifebuoy has launched a shopper activation campaign in partnership with Geometry Global to highlight the dangers of bacteria found on supermarket shopping carts.

Following global news hype and several university research pieces, including a study conducted by the University of Arizona about the dangerous types of bacteria found on grocery shopping cart handles, Lifebuoy and Geometry Global decided to deploy an on-ground activation awareness program in Dubai to address this issue and provide a solution for shoppers.

The activation saw the development of the Lifebuoy ‘Handle on Hygiene,' an innovation attached to shopping cart handles that – when swiped across – activated a sanitizer gel that kills 99.9% of bacteria.

This article first appeared on campaignme.com.