In Dubai, Cadillac creates fashion shoot inside drifting ATS-V

Bloggers star in videos using a sedan as a backdrop for a fashion show

DUBAI — A fashion photo shoot held in and around a drifting 2016 ATS-V Sedan is to lead Cadillac’s rollout for the car across the region.

Conceptualized by independent agency Interesting Times, the shoot took place in Dubai in July and merges the worlds of performance motoring, fashion and art photography. The "Fashionably Early" campaign features a series of films starring regional fashion bloggers Zahra LylaAhmad Daabas and Ahmad al Bloushi.

Nadim Ghrayeb, brand manager at Cadillac Middle East saidm "The campaign is in line with this spirit that we decided to carry out this unconventionally staged fashion photo shoot. More importantly, we have always done things differently, from the bold, modern designs of our cars to their incredible performance. Our heritage demands that we push the boundaries and inspire in everything we do. And this undertaking does just that."

The campaign enlisted fashion photographer Diego Indraccolo and director Luigi Pane. Production house Joy Films made it possible to shoot a commercial for the first time in Dubai's Jebel Ali Port, the largest port in the Middle East.

This article appeared on campaignme.com.