Dubai Airports has launched an online campaign starring a South American Humboldt penguin called Pedro who wanders around Dubai International Airport to the soundtrack of Fleetwood Mac’s Go Your Own Way. The penguin enjoys his experience so much he decides to stay in the airport. Hometown created the film, which will run on YouTube, Facebook and digital screens at the airport. The activity is the first work by the agency for Dubai Airports since it won the account at the end of 2014. It was written by Matt Tassell, art directed by Marc Owens and directed by Joe Connor through Chief Productions.
Don’t miss your daily fix of breaking news, latest work, advice and commentary.register free