Dropbox makes its TV debut

Campaign by 72andSunny sells the service as a collaboration platform for creativity

Cloud-based service Dropbox is defending its title as king of file syncing from providers such as Google and Apple offering similar services.

A fresh ad by 72andSunny shows the service as a collaboration platform that leverage the strengths of the cross-platform file-sharing utility.

While other providers offerings like Box.net are aimed at business and Apple's iCloud is for personal storage, Dropbox wants to encourage collaboration. The video "Creative Freedom" is part of a larger campaign that includes OOH ads.

Credits

Chief Creative Officer
Group Creative Director
Creative Director/Designer
Creative Director/Writer
Sr. Writer
Designer
Sr. Film Producer
Sr. Film Producer
Film Producer
Group Brand Director
Sr. Brand Manager
Brand Coordinator
Business Affairs Director
Sr. Business Affairs Manager
Business Affairs Coordinator
Business Affairs Coordinator
Co-Head of Strategy/Group Strategy Director
Strategy Director
Jr. Strategist
Design/Production Company
Director
Executive Creative Director
Sr. Producer
Production Manager
Production Manager
Studio Director of Photography
Locations Director of Photography
Project Lead
Project Lead
Editor (60)
Editor (30)
3D Animation
3D Animation
2D Animation
2D Animation
Compositing
Compositing
Additional Post Production
Compositor
Music & Sound Design Credits
Mix Credits
Mixer
Executive Producer
Assistant

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