Droga5 is pushing the limits of potential in new spot for Hennessy

"The Piccards" shows the will to achieve runs in the family

Hennessy’s mantra "Never stop. Never settle" is literally pushed to the limits of our Earth in Droga5’s spot for the Cognac brand. "The Piccards" is the fourth iteration of the brand’s Wild Rabbit campaign. Since 2012, the campaign has featured real stories of icons pushing boundaries. This time, rapper and lyricist Nas narrates Swiss physicist Auguste Piccard’s journey to the stratosphere in 1931 and his son Jacques’ trip to the bottom of the ocean in 1960 as though the two trips happened simultaneously. The 60-second spot will be rolled out across TV and digital platforms with 90, 30, and 15-second versions. 


Creative Chairman
Chief Creative Officer
Creative Director
Creative Director
Art Director
Chief Creation Officer
Head of Broadcast Production
Executive Broadcast Producer
Associate Broadcast Producer
Global Chief Strategy Officer
Strategy Director
Senior Strategist
Senior Strategist
Senior Communications Strategist
Executive Group Director
Account Director
Account Supervisor
Account Manager
Associate Account Manager
Project Manager
CMO & EVP of Brands, USA
SVP, Hennessy, USA
SVP, Strategic Marketing, USA
Brand Director, USA
International Marketing & Communication Director
Brand Director
Production Company
Anonymous, Managing Director, Exec Producer
Anonymous, Executive Producer
Anonymous, Head of Production
Somesuch, Founding Partner
Somesuch, Founding Partner
Director of Photography
Somesuch, Producer
Special Photography
Assistant Editor
Assistant Editor
Assistant Editor
Cosmo Street, Executive Producer
Cosmo Street, Producer
Post Production
Senior Exec Producer / Head of Production
Senior Producer
Shoot Supervisor
Shoot Supervisor
Creative Director, 2D Lead, Joint Head of Prod.
Creative Director, 3D Lead
3D Team
3D Team
3D Team
3D Team
3D Team
Matte Painting
Music Company
Sound Design
CD, Sound Designer
Sound Designer
Sound Designer
Executive Producer
Sound Mixing
Partner, Engineer


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