NEW YORK — Droga5 and Omnicom were the big winners at tonight’s 42nd Annual One Show Awards, taking home awards for Agency of the Year and Holding Company of the Year, respectively. Two other major awards fell under the Omnicom banner: Mars won Client of the Year, and its creative agency, BBDO, won Network of the Year.
The awards for Best Interactive and Best Social both went to Droga5 for its provocative "Gisele Bündchen – Will Beats Noise" campaign for Under Armour. The effort centered on a video of Bündchen working out with a punching bag as real tweets criticizing her inclusion in the campaign were projected onto the walls behind her. ("Gisele is not an athlete!")
Funny or Die’s Between Two Ferns, starring Zach Galifanakis, was named Best of Show for its episode featuring Barack Obama.
The awards show is held annually by The One Club to honor creative work from around the world across a range of disciplines. It took place this year it at Lincoln Center’s Alice Tully Hall, and was hosted by Ilana Glazer and Abbi Jacobson of Comedy Central’s Broad City.
Marcel Worldwide, Paris, won the Green Pencil award, which recognizes the best environmentally conscious advertising of the year, for its "Inglorious Fruits and Vegetables" campaign for Intermarché. Best of Mobile went to Wunderman’s London office for its "Flash Photo Posters" campaign for Childhood Eye Cancer Trust, and Best of Cross-Platform went to GGH Lowe for "Nazis against Nazis – Germany’s most involuntary charity walk."
The full list of winners can be found at The One Club’s website.