Droga5 names Sarah Thompson global CEO

Jonny Bauer and Sarah Thompson
Jonny Bauer and Sarah Thompson

Agency promotes two key New York leaders to global roles

NEW YORK — Droga5 has promoted its chief executive Sarah Thompson and chief strategy officer Jonny Bauer to global roles.

In her new role as global chief executive, Thompson will work alongside Droga5 leadership teams in London and Sydney, as well as maintaining her role as chief executive of the New York office.

Bauer will also continue to hold his role as chief strategy officer in New York, with an expanded global remit.

According to a Droga5, the global promotions are a result of an influx of new business. The agency won 10 new accounts in 2014. The global focus will also help support existing clients looking to expand in international markets.

Thompson joined Droga5 in 2008, two years after it was founded, from Bartle Bogle Hegarty New York. She was promoted to chief executive from her role as president within two years at the agency.

Bauer joined the same year as Thompson, also defecting from BBH New York. He rose from head of strategy to his current role as chief strategy officer in 2012.

The global promotions come during a period of upheaval at Droga5 Europe. Last month, chief executive Kevin Dundas stepped down, 18 months after the London office opened.

Following Dundas's departure, the agency announced that it would be parachuting in senior account lead Nick Simons from the New York office to become Europe managing director.

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free