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Ai Media Group

Droga, Mildenhall, Sallata and Krainik join the Cover Hack: deadline November 7

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Campaign, in partnership with Ai Media Group, is asking creatives to design our first cover wrap of 2018. The creative team or individual's work takes over the magazine's highest profile real estate...

We’re looking for an original standout cover design that captures our competition theme: The Epic Journey. We’re challenging you to create an epic journey for our readers – on the cover wrap. 

Your winning work appears in front of clients and brands, your creative rationale features on the inside front cover and your victory receives significant publicity…

Six judges pick the winner, they are: Claire Beale, global editor-in-chief, Campaign; David Droga, creative chairman, Droga5; Jonathan Mildenhall, CMO, Airbnb; Lauren Sallata, CMO, Panasonic; Pete Krainik, founder, The CMO Club; Stephanie Anderson, CMO, Ai Media Group; and I-Hsien Sherwood, editor, Campaign US. 

The deadline is November 7 – you can view the brief and submit your entry here

It's a simple, open brief, designed to inspire but stretch your creative muscle. You've the front and back outside covers to work with – and all entrants must submit a short rationale (fewer than 100 words) to run inside the mag. 

We asked a few of our judges what makes a great cover, here’s what they said…

Claire Beale, global editor-in-chief, Campaign
"A great magazine cover has to have (at least) three things: impact (the "hey, look at me" factor), intrigue (the "now you've seen me, aren't you just dying to find out what I'm all about?" factor), and imagination (the "And hell aren't I creatively interesting, don't you just want to show me off on your desk or coffee table" factor). Score all three and you've got a winner." 

David Droga, creative chairman, Droga5
"A great cover is like a spectacular first kiss."

Stephanie Anderson, CMO, Ai Media Group
"What makes an awesome, impactful front cover? Creating curiosity. When you see it, you are curious and intrigued wanting to understand the artwork or copy, all the while, wondering what treasures are inside."

As well as showcasing the work on the Campaign cover wrap, we'll write an online profile piece on the winner and distribute it across our global network.

Read more about the competition and submit your creative here. There is no cost to enter and you can submit as many entries as you wish. Good luck.

Got questions? Contact Georganna (georganna.simpson@haymarket.com)